NFTs from some of the most popular blockchain networks for crypto art are coming to Instagram with the announcement of a pilot project as early as Monday.
The social media powerhouse, owned by Meta, is planning integrations of non-fungible tokens (NFTs) for Ethereum, Polygon, Solana and Flow, CoinDesk has learned. These networks host the majority of digital token trading, with Ethereum and its Bored Apes leading the way by market cap.
The pilot is being conducted with a small group of NFT enthusiasts in the United States. It was not immediately clear if Instagram will support NFTs from all four chains at launch.
Instagram intends to support widely used crypto wallets like MetaMask. When users connect their wallets, they will be able to prove ownership of NFTs, showcase them on their profiles, and tag the creators who created them.
CoinDesk has confirmed that Instagram will not charge its users for posting and sharing NFTs, as Twitter did in January for its hexagonal NFT profile pictures.
The decision likely means a rush of new cultural visibility for NFTs. Instagram has more than a billion monthly active users, many of whom use the platform to market their art.
Meta CEO Mark Zuckerberg had hinted at the initiative in March without revealing many details.
The Financial Times had previously reported that Meta would follow its NFT pilot on Instagram with options for coinage and group membership on Facebook.
An email to Meta seeking comment was not immediately returned.