Different NFTs to collect
In order to be accessible to as many people as possible, this collection will include both free NFTs , while others will be paid for, in the form of auctions. Thus, during each race, it will be possible to collect “Ticket Stubs” completely free of charge.
However, their quantity will be limited to 2,500 copies for most races, and 1,000 for five of them. What increase the rarity of these NFTs, despite the fact that they are free.
As for paid items , it will be 10 NFTs also including some physical items. For example, during the first race, you will be able to obtain the rear wing plates of certain renowned pilots: George Russell or Lewis Hamilton. These plates will be decorated by the artist Mad Dog.
Regarding the NFTs, these will represent the cars used by these drivers during the Miami edition. These are therefore very valuable objects , which will most certainly attract a wealthy public, ready to pay large sums to obtain them.
Free NFTs will be on the Solana blockchain , but auctions, including physical items, will take place on the Ethereum blockchain.
NFTs, a way of innovating for companies
Following the announcements, Mercedes-AMG Petronas' chief commercial officer said that ' finding new and innovative ways to engage with fans ' was ' a key priority '.
And it must be said that NFTs are probably the perfect way to do this! This is a completely new way of collecting items, which has always aroused the interest of fans of any brand.
It is not for nothing that so many companies have decided to launch into NFTs and, more specifically, into web3.
In the middle of F1 alone, Mercedes-AMG Petronas is not the first team to set foot there since McLaren, Aston Martin and Red Bull have already embarked on this adventure a little earlier. McLaren and Red Bull were in collaboration with blockchain Tezos, while Aston Martin decided to ally with Crypto.com instead .
And other projects of this kind are also planned by other teams. Scuderia Ferrari had notably announced a partnership with Velas earlier in the year. The collection should see the light of day shortly.
Anyway, this is a colossal opportunity, both for companies, to create valuable digital objects, which can bring big profits, but also to the people who buy them, since these NFTs , like n Any collectible is likely to increase in value over time.
A beneficial event for NFTs
If we can say that NFTs are a very good opportunity for companies, the converse is just as true.
Indeed, the fact that more and more companies are using NFTs for some of their initiatives is both beneficial and necessary for NFTs. Only in this way can they really be democratized and reach the general public!