Pablo Picasso once said, "In art, there is room for all possibilities." This same spirit of creativity and exploration is evident in the way the digital and artistic worlds are coming together. Recently, Ellen Sheidlin noted how blockchain and Web 3 are making art more global and less exclusive. "NFTs are the future, a way for artists to present themselves globally without big budgets, celebrity patrons or exhibition experience," she said.
Art has always played a role in pushing the boundaries of modernism into new and exciting realms. From the giants of the Renaissance to the Impressionists and Futurists, artists have created new ways of looking at the world. They have also embraced new media and new technologies to bring their visions to life.
The same is true in the digital world, where blockchain is revolutionizing everything. The creation of non-fungible tokens (NFTs) is largely dependent on artists. In addition, the use of blockchain can enable authentication and irrefutable traceability, essentially eliminating the possibility of counterfeiting.
On an individual level, the Internet also enables artists to find their audience anywhere in the world. .ART is the digital domain of the art world, free from industrial and geographic constraints. It is a place where artists, institutions, professionals and creatives can register a clear and concise website address that reflects their activity and affiliation.
Its mission is to support the creative community by strengthening and protecting the digital identity of its members and enabling them to derive value from their art. In this role, it works closely with its clients as they embark on the digital future of Web 3, the metaverse, and blockchain.
The evolution of the digital services that artists receive from .ART has been rapid. First it was the domain name, then the presentation of their works on a central portal. Now this is being linked to blockchain and crypto by registering the .ART domain name with the Ethereum Name Service (ENS). This gives artists a clean and memorable cryptocurrency wallet address. ENS is a blockchain solution to create a single name with domain name syntax that stores all blockchain addresses of a user (Bitcoin, Ethereum, Solana, etc.) to receive multiple currencies, tokens or NFTs. Examples of these providers include Async.art, Snark.art, All.art, Blockchain.art, Burn.art and Xcopy.art.
Kate Senkevich, CEO of .ART, commented on this connection of domain names and cryptocurrencies as follows: "Whether you're creating NFTs or putting together a digital art investment portfolio in hopes of selling it at a higher price, a digital wallet is a must for market entry. With .ART, you can kill two birds with one stone while benefiting from two proven technologies: DNS and ENS. Creative audiences who use naming as a marketing tool will definitely appreciate premium branding. For example, the same .ART domain name can be used simultaneously as a reference to the project's website and as a memorable name for the blockchain address."
.ART also has partnerships with Roborace, the self-driving AI racing competition, as well as Wakatta, the first NFT-focused blockchain for the entertainment industry, and Sensorium, the company behind one of the world's leading entertainment metaverses. As the lines between real and digital continue to blur, they are giving digital artists the opportunity to exhibit their art in the metaverse during 24 Days Of L'.ART.
Inspired by the 24 Hours of Le Mans, The 24 Days Of L'.ART is an international art competition and an opportunity for digital artists worldwide to exhibit their talents at Roborace - a racing metaverse that combines the excitement of physical racing with artificial intelligence and augmented reality to take motorsports to the next level.
".ART has always been at the forefront of innovation, especially when it comes to bringing the benefits of technology and finance to the art world," said Ulvi Kasimov, founder of .ART. "The 24 Days Of L'.ART is a collaboration that does just that: it allows artists to take their creations beyond the physical realm and into the metaverse, where there are no boundaries and, more importantly, no barriers to freedom of creative expression ... [This will allow] works of art to be represented in the metaverse with all the context that gives them their value."
The marriage of art and crypto is creating exciting new avenues for artistic expression and the arts sector as a whole. .ART is pioneering and pushing the sector into new digital and metaverse realms.